CEREAL PARADE: As a sponsor of the Battle Creek Cereal Festival, KCC is once again inviting employees, students and their friends and families to join our “walking float” in the cereal parade this Friday, June 12, in downtown Battle Creek. Last year, we had 45 people walking in the parade and we’d love to have even more people representing KCC this year! If you’d like to participate, meet up with the KCC group near the KCC banner in the parade staging area – in the vicinity of Van Buren Street and Washington Avenue – by 5:45 p.m. June 12. The parade route is approximately a half-mile and ends near the intersection of Michigan Avenue and Division St. on the east end of downtown. Wear your favorite KCC shirt or hat; we’ll provide the candy to hand to the kiddoes. For more information, contact Eric Greene at email@example.com.